Identity for marketing company 2015

Primer is marketing and consult company located in the heart of Porvoo. Primer wanted to update their identity to cleaner and more elegant direction. Old logo was build on bold R letter. I played with the letters and came up a logo that clues the name Primer to playful PR combo. Square elements and cardboard material complements the look and give it more personality.

My design goals

  • Elegant and clean look
  • Consistent

Used tools

  • Pen and paper
  • Adobe Illustrator